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I'm taking a few days vacation so I shouldn't even be writing this, but I couldn't help it. (I'll keep it short though) I was walking down a street in a small Idaho town when I came on this sign — it made me chuckle, but more than that it made me really want to see what was going on inside this place because, even though I didn't have any idea Read More

In a further continuation of my series of quick social media tips (check out 5 Tips for Getting More from LinkedIn, 5 Tips for Getting More from Facebook, and 5 tips for Getting More from Twitter), I'm covering some overarching advice today as I believe small business owners and marketers need to think strategically about social media use, perhaps Read More

Small business owners resist creating marketing strategy like many resist getting their teeth cleaned. Over the years, I've discovered why this is: An effective marketing strategy requires understanding who you are, choosing to be different than everyone else, and committing to one simple way of doing, acting and creating — to the exclusion of Read More

In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I'm covering some tips for business use of Facebook here. I've actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this. Read More

In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I'm covering some tips for business use of Facebook here. I've actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this. Read More

I've owned a small business for many years and have worked with thousands of small business along the way and I've come to sense what feel like natural states of successful small business growth. Read More

Let's face it, as a business tool twitter gets a lot more interesting when you are following people who have conversations and point to content that you find relevant for your business or industry. But, on the surface, finding people related to your business can prove a little challenging using the built in twitter search tools. You can easily use Read More

teachingJust the other day I did an interview with a columnist working on a story about people starting up a business venture while still employed. My take as an employer is that those individuals have a moral obligation to perform to that best of their ability for their current employer, however, my view is that every business should look at thei Read More

A pretty common question these days is “which social network is the best?” - And to that I usually say - “the one that helps you meet your marketing objectives” - and in that regard, many are great, but for different reasons. LinkedInI really like some things about LinkedIn. It has always tended towards the service oriented professional, in my Read More

The Google Local Business Center is a must visit for business in general, but certainly for businesses attempting to attract customer in their local community. As you may know, Google allows you to add your business to a directory and then enhance your profile with all kinds of information about your business, products, and services. This is a fre Read More