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Believe it or not there is a common thread between these two things. This entertaining article explains what it is and why it's important to understand the parallel. Read More

If you Google the phrase “Fastest Growing Online Ad Format” you’ll see there’s not much debate about the answer. It’s Video. So if you're not currently utilizing video as part of your marketing effort, this article will be a kick in the butt. Read More

Despite the hype, many small business owners are having a hard time justifying the expense of a social media marketing effort – and for good reasons. For one, it’s hard to be certain what a social media marketing effort even means. Talk to four social media experts and there’s a good chance you’ll Read More