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Believe it or not there is a common thread between these two things. This entertaining article explains what it is and why it's important to understand the parallel. Read More

If you Google the phrase “Fastest Growing Online Ad Format” you’ll see there’s not much debate about the answer. It’s Video. So if you're not currently utilizing video as part of your marketing effort, this article will be a kick in the butt. Read More

Despite the hype, many small business owners are having a hard time justifying the expense of a social media marketing effort – and for good reasons. For one, it’s hard to be certain what a social media marketing effort even means. Talk to four social media experts and there’s a good chance you’ll Read More

Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you well in many areas there’s one where it actually works against you: Marketing. Here’s five reasons why... Read More

This is for the business owners who still struggle with the idea of investing in high level, creative, marketing help. Apple makes the perfect case study. As a small business owner Steve Jobs understood that regardless of how great Apple’s products were, his business would fail if the marketing did Read More

The qualities that it takes to be best in the Olympics -- dedication, talent, training, passion -- are the same qualities that it takes to be the best at anything. And, to be successful in today’s competitive business environment every business owner must seek out and get the help of those people – Read More

In 2005, I coined the term “G-cred” for Google credibility. In 2009, Execunet reported that 86% of job recruiters relied on Internet searches to learn more about their job candidates. Today, that number is probably 96%. The point is: No one can afford bad “G-cred.” Read More

“Getting good marketing help is one of the biggest challenges facing small businesses today,” says Anita Campbell, CEO and publisher of Small Business Trends. In this interview marketing expert John Follis joins Anita to share his "10 Ways to Qualify Marketing Help."

John Follis is one of the fe Read More

After getting tons of Shares, Tweets and great comments on my previous post: “3 Ways to Qualify Marketing Help,” I think it’s fair to say that this topic is an important one. So, with that in mind, I’m continuing the theme. Enjoy. Read More