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Team building is a challenge that startups and large businesses face alike. Enterprises employ teams instead of individuals to get jobs done. They do it because teams can accomplish tasks in less time and with greater efficiency. Read More

Content marketing is much more than writing great copies and having people read them.

Content marketing is insisting readers to turn into buyers, without visibly insisting them. Read More

Overcoming lead generation challenges is hard for small businesses. Which is why, they heavily rely on word-of-mouth marketing, guerrilla marketing and client referrals to capture leads. Read More

For most bloggers, the sole purpose of blogging is to earn money. That makes sense. Why would they invest their time and resources if there’s no productive outcome in the end? But, blog monetization is a humongous task. It’s humongous because bloggers have limited opportunities to earn money. Read More

They say the first step is always the hardest. For a small business that eyes at success, this saying holds true. You don’t have to believe me. Here’s Forbes reporting 90% startups fail shortly after beginning their operation. Read More

In the digital marketing industry, automation is the way to go forward. Increased productivity, reduced errors and consistency of output are among the benefits of automation. Read More

By marketing, we understand marketing for profit. However, marketing is not necessarily restricted to profit; there a parallel and that’s marketing for nonprofit. Read More

Content curation is gaining ground steadily and many content marketers are adopting it as a strategy.

Creating original content

The famous 80/20 rule recommended original and curated content to have an 80:20 ratio, which is why curated content has never been as endorsed as original content. Read More

Content marketing is slowly taking over Search Engine Optimization. The takeover has changed the definition of high-quality content.

High-quality content is no longer defined in terms of the “wow” feeling that it generates. Read More

Getting success in digital marketing depends on content quality. Businesses have rightly put content creation in their priority lists. Some have even made their entire marketing strategy centering around it. Read More