The Chicago Tribune is doing a fantastic job of integrating social media and traditional journalism.
Most newspapers web sites are run by the marketing or new media department, but the Trib has done a great job of making it a core part of the editorial process.
Learn how Dan Honigman and Bill Adee make it happen in this video interview, incl
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These stories submitted by Jlawlor became hot on BizSugar
Andy Sernovitz video interview The Chicago Tribune and Social Media
Posted by jlawlor under Online MarketingFrom http://www.damniwish.com 5961 days ago
Made Hot by: on August 4, 2008 1:38 am
Interview: Marta Kagan - What the F**K is Social Media?
Posted by jlawlor under Online MarketingFrom http://www.johnlawlor.com 5969 days ago
Made Hot by: on July 24, 2008 12:35 am
Online strategist John Lawlor interviews Marta Kagan, author/creator of "What the F**K is Social Media?" -- a hugely popular presentation posted on Slideshow.net.
"What the F**K is Social Media?" has been viewed viewed 32,380 times in less than 3 weeks!
"It's been an exciting and eye-opening lesson in the power of a medium that's stil
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MarketingSherpa: Get Famous Using Twitter to Market Your Company & Yourself
Posted by jlawlor under Online MarketingFrom http://www.marketingsherpa.com 6036 days ago
Made Hot by: on May 20, 2008 10:48 pm
Twitter is a social networking and micro-blogging service that costs nothing for users to access and little effort to keep in touch with busy friends. It can also help you build your brand or brand you as an expert.
Here's a guide to help you get started “tweeting.” Includes 10 strategies to market your company and 5 to market yourself, plus lo
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Fifteen places you must put your Keyword Phrase and the why behind it—
Posted by jlawlor under Online MarketingFrom http://www.nichebot.com 6036 days ago
Made Hot by: marthyvp on May 19, 2008 7:03 pm
The heart of every search engine optimization strategy are keywords and keyphrases. This article does a great job with the hows, wheres and whys of integrating keywords and keyphrases into your marketing mix.
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Don't Get Hustled by the Social Media Frenzy - iMedia Connection: The X Factor:
Posted by jlawlor under AdvertisingFrom http://www.imediaconnection.com 6039 days ago
Made Hot by: on May 16, 2008 4:25 pm
Does the frenzy over social media this year remind you of something? Widgets maybe? Or viral marketing? Every year we seem to create a new buzz over— well, buzz. But is this trend different? It's hard enough for those of us in the space to catch up with it all.
But should you be chasing the golden goose this time?
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FTC updates CAN-SPAM - DMNews
Posted by jlawlor under Online MarketingFrom http://www.dmnews.com 6039 days ago
Made Hot by: on May 15, 2008 6:04 pm
New CAN-SPAM rules from the FTC regarding email marketing:
1) An e-mail recipient cannot be required to pay a fee...
2) The definition of “sender” was modified...
3) A “sender” of commercial e-mail can include an accurately-registered post office box or private mailbox...
4) A definition of the term “person” was added...
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Slump-busting strategies - Mar. 4, 2008
Posted by jlawlor under Success StoriesFrom http://money.cnn.com 6040 days ago
Made Hot by: on May 14, 2008 9:39 pm
This article from Fortune Small Business explores how several small businesses are prepared to thrive - even if recession strikes.
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Keys to trigger-based e-mail marketing - DMNews
Posted by jlawlor under Online MarketingFrom http://www.dmnews.com 6039 days ago
Made Hot by: on May 14, 2008 9:39 pm
Imagine having the power to send your customers a message at the precise moment they are most likely to act on it. Imagine never again having to play the guessing game of throwing an offer out there and hoping it will stick. Instead, imagine having information regarding your customers' life-changing events, such as the purchase of a home or openi
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How to Help Your Business Profit During a Recession
Posted by jlawlor under Online MarketingFrom http://hubpages.com 6043 days ago
Made Hot by: on May 13, 2008 7:36 pm
HubPages.com and Squidoo.com was both interesting community blog-like sites.
"How to Help Your Business Profit During a Recession" is a first attempt at creating a useful HubPages resourse.
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Keywords: Find Theirs, Protect Yours | WebProNews
Posted by jlawlor under Online MarketingFrom http://www.webpronews.com 6042 days ago
Made Hot by: on May 13, 2008 3:08 am
Site maps -- 2 side to the coin:
Does your website contain a site map? If so, you may be handing your competitors a free gift -- all of your targeted keywords.
Are you looking for competitive intelligence on your competitors' search optimization strategy? Your competitors' site maps are your best source for keyword research.
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