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One major mistake new Amazon sellers make is creating a “me too” product.

What does this mean? It’s defined as creating a product that’s exactly like the competition but doesn’t add any extra value. These sellers forgo differentiating their products and simply ask the manufacturer to add a new l Read More

Every now and then I come across an interesting landing page that provides an opportunity for learning. When I was introduced to this one, I immediately saw several things that caused me to stop and take notice. Read More

Your copy should attract visitors and inform them about your brand, but it doesn't stop there! Find out how to brand your company through your copy. Read More

Ready to kick off or increase your automated revenue stream? Great guest post from Jen Perdew Houlk​ on the Marketing Words blog today. (And don't forget to reserve your spot in the FREE 4-week webinar series, too!) Read More

Gibbs constantly gets frustrated with Abby and McGee and all their uber-techy computer gobbledygook because he views it as fluff. The unnecessary details prevent Gibbs from solving the case: his primary goal. Your site visitors’ mission is to purchase products or services.
Without realizing it, bu Read More

Discover the 7 techniques I shared at the Internet Retailer conference for creating social posts that specifically drive traffic. Read More

How much copy do you need on your website? That can be a confusing question. With my F.A.C.E. formula, it’s easier to decide how much to write so your copy converts better. Check out this new video where I explain the “F” in the F.A.C.E. formula and show you several ways to apply it to your copy. Read More

Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by amping up the quality of verbs you use. Verbs show action, and the way you describe that motion can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can Read More

What? Another social media site? It’s getting to the point where it’s hard to keep up. That’s exactly what I thought when Sarah Davidson and I were discussing an upcoming, free webinar she will be presenting to my followers on the magic of Instagram.

After hearing what she had to say and doing a Read More

There are two critical mistakes I find most marketers make across the board. The first is not thoroughly studying and understanding their target market. The second stems from the first: not communicating with their prospects and clients effectively through their marketing. Read More