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Think old-school ain’t cool? There’s a lot to learn from those direct mail packages that were so popular in the 80’s. In fact, every part of those mailers has been translated into digital today. Find out why and how to apply these copywriting tips to all your web pages. Read More

Wish you had more skill in thinking of descriptive words to use in your copywriting? This post gives examples of good, better and best. Read More

Did you know there are ways to find the exact words your target customers are most likely to respond to? Here's how... Read More

Amazon has stopped fooling around with punishing sellers who violate their review policy. Here’s the latest update & how to stay in compliance. Read More

34 years ago next month, Coca-Cola company would unleash New Coke into the marketplace. Do you remember that? It would prove to be one of the biggest branding blunders of all time. Read More

To hear some people tell it, small business marketing is a full-time gig. If you’re not constantly building relationships, growing your social following, and battling the SEO monster, you’re doomed.

Get ready to breathe a sigh of relief. A lot of what you’ve been told are must-do small business Read More

Most of the major players (when it comes to Amazon FBA sales) promote their products off of Amazon’s site. These 6- and 7-figure sellers understand that you have to approach Amazon like a full-blown ecommerce business complete with marketing strategies that find customers instead of waiting on them Read More

List building is vital for every business in every niche. It gives you control — unlike when using SEO, social media, or selling on Amazon. All those could be gone in seconds with a simple algorithm change from Google, Facebook, or Amazon leaving you high & dry! If you want to start building a list Read More

Flushing out your overall target audience profile is a process because customers are constantly evolving. Starting today with these basics and consistently updating the information as your company grows is a vital part of boosting your marketing results. Read More

As you begin to dig, and one idea leads to another, you can quickly develop a list of targeted blog content ideas that bring a flood of search engine traffic as well as qualified, interested readers. Read More