BizSugar.com › User › litmusapp › Published

Despite our collective rah-rah around the ROI opportunity, companies still significantly underinvest in email marketing. As much as we’d like email marketing's ROI to matter to more brands, it simply doesn’t. Here are some reasons why that’s the case... Read More

Think back to the most important email you sent last month. What comes to mind? Beth Dunn, Product Editor of Hubspot, walks you through how to make great transactional emails.
Read More

One out of every five emails you send may not ever reach your subscriber’s inbox.

You put a lot of work into growing your list, designing a beautiful campaign, and writing a strong subject line, and still, a percentage of your subscribers may not ever see your email. Read More

Email copywriting is hard! These tips help you inspire action with compelling CTAs.If you’re a writer, you may be familiar with the term “targeting”, wherein you place the most important word at the end of a sentence and work backward to ensure every word that leads up to it builds momentum. Read More