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Sales people are avoided, marketing departments fill a void with hype or pretty pictures and the real power of influence has moved to people in the street. As buyers gain more power with better resources and rely less on marketing messages or sales people, what is the magic bullet for growing busin Read More

Don't talk to sales people, they are the devil. If you act like a sales person, people will think you are the devil. Labeling people is detrimental to good relationships. It is a bit like saying "all blondes are dumb" or "all accountants are boring". If you label people, you are the devil. Read More

Barcodes have changed the world and can be found on almost any product or package produced today. The simple collection of lines printed on a piece of paper... Read More

Entrepreneurs see the possibilities and take action where others sit and wonder. Intrapreneurs have the heart of an entrepreneur but pursue their vision within a company. Read More

That means big changes are on the way, and they’ll impact more than just the web addresses we use every day. These new domain extensions are poised to totally redefine the Internet as we know it, offering unprecedented opportunities for Internet users to secure unforgettable names and get found onl Read More

Friday is a good day to look back on the week at those who made a difference. There was one (Or more) who showed a special patience with you, who took you by the hand, who gave you a referral, who made a great presentation, who went above and beyond the call of duty. Read More

This video is fast and powerful. Zig Ziglar tells the story of an angry lady who needs his help. What he tells her is not quite what she expected. Read More

Inbound marketing. It is like writing a joke. You sit with a pencil. You begin to chuckle and then guffaw... and write. Read More

Boeing builds airplanes, Newcastle Systems builds mobile carts with power, Tillamook makes cheeses and ice cream and Brown & Haley creates the most amazing confections. People who work for such companies have my appreciation and respect. What they do is taken for granted by the typical consumer Read More

Instead of making an educated guess (aka use professional judgment), consider the questions found in a Business Culture MRI. Also, listen to the experts talk about about the culture in this podcast: Internal Marketing is Key to Your Culture. Zac Gandara and Steve Gandara interview Bruce J. Avolio. Read More