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In a fiercely competitive landscape, seeking both customers and capital, you can’t afford to ignore the basics. Do the legwork to identify a profitable segment, focus on it, and tap into existing groups to help propel your startup to positive cash flow and long-term growth. Read More

I wanted to share with you a useful technique that will help you create 2–3 times more content without spending too much extra time or money on it. I call this Content Morphing. Read More

A couple of weeks ago, I went out to get a few beers with a friend of mine. He’s working for a big corporation, but over the last year has become really interested in startups... Read More

Any SEO strategy for a startup needs to focus on white hat techniques that will help to grow your business online. By mapping out your strategy as early on as possible, you can get the jump on other startups that only get to grips with SEO once they’ve been around for a few months. Read More

What are startups notoriously bad at when it comes to marketing? Why do they fail? How can they get better?

I asked some of the top female startup founders to help me uncover the major problems that many early-stage companies struggle with. Read More

In this recording, you will learn how to use HootSuite to simplify, automate and supercharge your presence on Twitter, Facebook, LinkedIn, and even Google Plus.
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I wrote this post to discuss with you how important design really is, how much you should invest in it, and other useful principles of making your design totally kick ass. Read More

What should be a startup’s main focus when it comes to marketing? Where do you start? What matters and what doesn’t? Read More