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Often, we see success as being dictated by how good our business plan is, or how determined we are to reach our goals. However, I have learned that there a number of other factors that contribute to our success. Read More

After 3 consecutive years of achieving double and triple digit growth since making six figures our first year, I thought that our online store was finally going to run out of steam in 2012. But it turns out that we've had a great first half of the year! Read More

I have a tendency to leap before I look. The cliche “ready, fire, aim” in my world is “fire, ready, aim.” It gets me in trouble, and thus, I end up making lots of mistakes, backtracking a lot, and in some cases learning the hard way that what I thought was a great idea turns out to be not so great.
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The ultimate guide to Pinterest marketing for ecommerce. A very detailed guide on how we use Pinterest to increase sales for our online store. Read More

What I have personally found so remarkable is how unexpected my path to “freedom” ultimately was. If the last year or so has taught me anything, it is that by simply taking action, you give yourself a far greater chance of success – regardless of what your plans actually are. Read More

As someone who has worked in the design industry for many years it’s horrible to come across site after site with awful logos and headers. Of course as a blogger I also understand why this has happened. The budget often isn’t there to pay a professional and with all the tools available why not give Read More

Self-doubt is a real killer. You can be as capable and talented as you like in any area, but it is your self-belief that ultimately defines how far you go. Read More

After answering questions and critiquing online stores for over 4 years on this blog and running an online store course for the past year, I’ve noticed many common patterns and mistakes that new shop owners repeatedly make. Read More

This article was written in response to a few bad Groupons that my wife and I recently purchased. In this post, I go over what these businesses did incorrectly and outline the right way to use services like Groupon/Living Social for your small business. Read More

Most of us recognize that social media can be a powerful tool, for multiple reasons – referrals, relationship building, brand building, and so on.

Unfortunately, most of us also struggle to build a presence of any note on any social media network. Read More