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When it comes to content marketing, are you thinking like a hunter ... or like a farmer? Check out today's video tip to see what I mean:
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This month — today, in fact — marks the five-year anniversary of Resonance, and to celebrate, I’m sharing the top 5 content marketing lessons that the last five years have taught me. Read More

“If you build it, they will come” … That advice may have worked for Kevin Costner, but when it comes to online content, we need to do more than build — we need to amplify: Read More

Sometimes B2B marketers get so focused on reaching C-Suite audiences that it's tempting to build our content marketing strategies around them. In Episode 143 of the Content Marketing Podcast, we'll talk about why this may not always be the best approach — and what to do instead. Read More

To celebrate the 5th anniversary of Resonance Content Marketing, I'm sharing the 5 biggest lessons I've learned over the last 5 years. Join me in today's video blog post for Lesson Learned #1: Remember to take a step back. Read More

With summer behind us and the holidays looming, Q4 is a great time for a big content marketing push, and in Episode 142 of the Content Marketing Podcast, we show you four ways to rock it. Read More

Are You Writing for Search Engines … or for People? Sure, SEO will drive traffic to your website … but only good content writing will keep them there. Read More

Best way to grow your audience? Offer e-books, white papers, and other downloadable resources … and in Episode 141 of the Content Marketing Podcast, we’ll show you how. Read More

Not happy with your website performance? The problem could be your content. The biggest reason why people click away from websites has nothing to do with the design, the colors, or the font. It's the content.

How did we get here? Why is the Web crammed with sites whose content amounts to industr Read More

Content marketing doesn’t have to stop when your sales team takes over a lead — it can deliver benefits all the way through the sales process, and in Episode 139 of the Content Marketing Podcast, we’ll show you how. Read More