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Demand generation is the topic du jour in the marketing world … but what the heck does it have to do with content marketing? Read More
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Why it's a big mistake for us B2B marketers to discount the lessons and best practices that our B2C brethren have to offer. Read More
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The latest B2B content marketing insights from David Meerman Scott, Lee Odden, and other speakers at this year's B2B Content2Conversion conference. Read More
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How Well Do You Know Your B2B Audience ... Really? -

How Well Do You Know Your B2B Audience ... Really? - - http://www.resonancecontent.com Avatar Posted by resonancesocial under Online Marketing
From http://www.resonancecontent.com 2993 days ago
Made Hot by: BizWise on February 19, 2016 1:20 pm
How Well Do You Know Your B2B Audience ... Really?
When you pinpoint the audience for your B2B blog, you may only be getting half the story.
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Today we’re welcoming Jay Baer back to the Content Marketing Podcast to chat about his latest book, Hug Your Haters. Read More
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Stay Off the B2B Blogging Wall of Shame -

Stay Off the B2B Blogging Wall of Shame - - http://www.resonancecontent.com Avatar Posted by resonancesocial under Online Marketing
From http://www.resonancecontent.com 3000 days ago
Made Hot by: maestro68 on February 12, 2016 9:02 pm
Welcome to the rogue's gallery of critical mistakes that keep B2B bloggers stuck in the starting gate. Are any of these sabotaging your content marketing results? Read More
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When it comes to B2B blogging, if you’re not going to do it right, you may as well save your time and energy. In Episode 160 of the Content Marketing Podcast, we talk about five factors that could doom your B2B blog to failure.

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Ready to amp up your B2B content marketing with a powerful blog? Learn the one element every B2B blogging strategy must have. Read More
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In Episode 159 of the Content Marketing Podcast, we talk about the key to maintaining the high quality of your content throughout 2016 and beyond: appointing a Quality Czar. Read More
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Writing the perfect headline for your content doesn't come down to luck, magic, or voodoo. Here's what we've learned from actual data. Read More
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