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We all know good metrics are essential to our content marketing strategies, but which ones do we really need to track? Meet the MVPs of the content analytics world, courtesy of our friends at Curata. Read More

Some agencies have a nasty habit of creating your content in the dreaded "black box," where you can see nothing before it's published. Check out today's Mojo to learn how to avoid this aspect of B.A.S. (Bad Agency Syndrome). Read More

We can learn a lot from our brethren on the fiction side of the aisle, and in Episode 175 of the Content Marketing Podcast, author and content marketing expert Erik Deckers will show us how. Read More

Are you "serving at the pleasure" of your audience … or serving your own pleasure? Our content is not about us; it's about the owner of the eyeballs on the other side of the screen. Read More

Not all content marketing agencies are created equal, and if you’re seeing these 5 warning signs of B.A.S. (Bad Agency Syndrome), it might be time to start shopping for a new partner. Read More

Do you do “the back-page flip” when evaluating agency proposals? In today’s mojo, I’ll show you how decisions based on price alone can lead to B.A.S. (Bad Agency Syndrome). Read More

We all know we need to be powerful storytellers … but where do we start? In Episode 173 of the Content Marketing Podcast, Ron Ploof joins us to share the StoryHow method, his system for making business storytelling simple.

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Choosing the wrong content marketing agency can lead to a nightmare no one should have to deal with, and in today's Mojo, I'm sharing my #1 tip on avoiding B.A.S. (Bad Agency Syndrome). Read More

If your company sells software or other technical products, chances are you spend at least part of your time creating content for non-technical audiences. In Episode 172 of the Content Marketing Podcast, we’ve got five sure-fire strategies for turning those non-techies into lifelong fans. Read More

Here's a terrific infographic from our friends at Salesforce on why your sales team would be well advised to get with the content marketing program. Read More