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Understanding Social Media Influence is essential for entrepreneurs when shaping their social media strategy for companies in the early stages. Startup founders, senior management, advisors and investors are all part of the voice of the startup, and even more so in the early stages of the new compa Read More

Quite a few changes happened this week, including Facebook changing its timeline design, Google officially updating the SERPs, and Yahoo partnering with Yelp to combine their local data and search tools. Read More

Thought Leadership Marketing has recently become a topic of great conversation in the online arena. Several companies currently in operation strive to be thought leaders; however, only a select few will ever truly live up to their aspirations. Read More

Social media tools can help you become incredibly effective when managing your social media platforms activities. Being efficient, allows you to create more engagement and free more time for personal discussions. In turn engagement and discussions are two of the cornerstones of your online influenc Read More

Most of the top marketing influencers in the game aren’t just marketers; they’re entrepreneurs. These are people who have the will and ambition to put their names and faces behind an idea. Read More

There’s been a lot of talk about social media influence and its role in the new consumer decision journey. Big brands are not only buying into the concept of leveraging people with influence, but are spending serious money. Read More

Bloggers, Twitter users and even highly specialized digital journalists have succeeded at building an audience and credibility completely within the digital realm, which today gives them a level of influence perhaps greater than the mass media, on a wide variety of topics. Read More

It’s time brands focused on building the brand army. Not all fans are equal. Its time to start focusing some budget on working better with the organic influencers you have within your own social media following. Read More

In all cases the tone and resources must be focused on capturing today’s customers, who are looking for engagement and connection rather than the traditional loudest noise. Z.E.R.O. marketing is not zero marketing. Read More

Whether you already have a great influencer relations & marketing program or you're just starting out, here are eight online resources to check out. Read More