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When it comes to social media marketing, content is a key requirement. High-quality content can help you grab your customer’s attention and boost engagement on social media. And of course, great content also provides you with the other added benefits such as high conversion rates. Read More

Whether you are writing blogs, an article, or a novel, having a passion for your subject matter matters. Writers are told that they should always write with their audience in mind, yet more often than not bloggers are writing to an audience they have little connection with. Read More

Are you running a startup? If you are, you’re haunted by questions of competition, go-to-market strategy and becoming a market leader. To help you out, we sat down with Hillel Fuld — CMO of Zula and original thinker on startup online marketing. Read More

LinkedIn is often hailed as a terrific resource for recruiters to find top talent because of the treasure trove of active and passive candidates the network provides. Despite its ease of use and seemingly endless possibilities, however, experts say there are some red flags recruiters should heed. Read More

Content is the most important part of social media management, good content captures attention of potential customers and makes them want to know you better. Good content also helps you retain existing customers. Read More

Did you know that 65% of small business owners believe that that social media helps them stay engaged with their customers? This means that well over half of all SMEs are now aware of just how powerful and influential online sharing platforms can be. Read More

When looking at blogging as a whole, there is one element that everyone can agree as the most important: the content. Quality, style, topic, timeliness and variety are all part of the process of creating an effective blog. But it also touches on social media and engagement, marketing and even brand Read More

From Henry Ford’s Model T to Tesla’s Model S and its new Ludicrous Mode — the car industry can teach us a lot about innovation and productivity. Here are 4 such lessons any business can benefit from. Read More

Mobile apps are a great way to manage social media marketing campaigns because of the ease and convenience they bring. Instead of tying you down to your desktops, mobile social media management apps offer a faster way of keeping track and updating your social media pages when you are out and about. Read More

Programmatic advertising has revolutionized the way that ads are placed on publishers’ sites and customized for their intended audiences. This growing trend means that advertisers can show you an ad based on both the keywords that you used to reach the website and your recent browsing history. Read More