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As you work on perfecting your digital marketing strategy, you have many tactics available to you. Your goal is to select the tactics that are going to be the most effective for your business, and then employ those tactics in ways that eventually result in conversions. Read More

Are you having a tough time tackling your social media content curation strategy? Finding resourceful, relevant content to share with your audience day-after-day can be an uphill battle. Not only is the task time-consuming, it’s also a lot of work for not much credit. Read More

The rise of inbound marketing has brought both challenges and successes to marketers. According to recent research by Forrester, chief among these challenges for B2B marketers is getting anonymous prospects online to identify themselves. Enter the glorious lead gen form…. Read More

One of the core aspects of a successful organization is having spot-on marketing to drive a healthy ROI. Sales and marketing have a complex relationship that complement each other, with a common thread binding them: the sales funnel. Read More

A blog is a highly important part of your website—it has such a massive number of benefits to offer. You may need to fill it with interesting and unique content, but is it really that tough? After all, you are a part of the industry you are writing about, so you must know a fair amount about it. Read More

Traditional B2B marketing is interruptive. Marketers contact their targets, make an initial sales pitch and try to get an appointment, prepare a sales presentation, take the time of the target to make that presentation and pitch, and then engage in follow-up contacts. Read More

The explosion of the social media concept has created a bit of a disconnect for those seeking to reach a vast populace. Unfortunately, many people lump all social media outlets into one category failing to recognize the distinct differences therein. Read More

Quantifying marketing campaigns has always been an enormous challenge, specifically in relation to how they impact an organization’s growth. Marketing is transforming on a large scale by becoming more scientific than ever before. Read More

The relationship between a brand and consumer has changed dramatically thanks to the impact of social media. It has given immense control and power to consumers and large corporations and well-known brands no longer have the so called upper hand. Read More

This is the true success story of Fiverr, a marketplace for digital services that started as an idea by two founders back in 2009. The HR team at Fiverr has driven the company’s business goals and is highly involved in the company’s decision-making. Read More