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Business can build high volumes of data, coming in at a rapid pace from a wide variety of sources. Without a proper Big Data solution, finding relevant relationships is like fishing in the dark. For chief information officers, priority is to enable their businesses to make better decisions faster. Read More

67% of consumers state they are inclined to spend more money with a company that provides top-notch customer service, and 75% of consumers are willing to spend more money with companies that boast a history of quality customer service. To keep the numbers high, businesses are changing... Read More

The cost of health care has been on the rise, and employer-sponsored insurance is on the decline. The Affordable Care Act will affect the health care trend in a big way, and it has important implications for the nation’s small businesses. Read More

Now that social media dominates communication, it should come as no surprise that 80% of companies are planning to incorporate social media into their customer service strategies in 2013. Take a look at the power of social media and why companies that plan to succeed must become more responsive. Read More

Shoppers are increasingly relying on local search results, and larger retailers are noticing. Nearly half of the larger brands plan to increase their local marketing efforts in 2013. Below, we take a look at why it’s time for small businesses to follow the same marketing plan and keep it local. Read More

Small business owners who haven’t thought about how their websites function on a mobile phone are in danger of being left behind. So, how can you optimize your website for mobile browsing without the hassle and cost of a developer or engineer? We’ve compiled some helpful tips and guidelines. Read More

It’s important that marketers stay abreast of the most relevant marketing conferences. Whether attending, sponsoring, or simply looking for inspiration around your own events, now is the time to start your planning. Events and conferences are essential tools for the modern day marketer... Read More

While 2012 was touted to be the end of the world, we have yet to suffer the apocalypse. Online, well, that’s another story. There is no doubt that Google is actively changing the changing the world of questionable SEO practices. Here, we take a look at companies that have suffered through this Inte Read More

We often think of mobile’s role in commerce as simply allowing the consumer to do research in the store and make their purchases elsewhere, the dreaded "showrooming". Increasingly, though, shoppers are using their smartphones to actually purchase items, replacing their credit cards and wallets. Read More

For many small business owners, social media also seems to require a huge amount of time for a questionable payoff, and most just don’t know where to start. The infographic below provides an easy-to-follow plan for managing your business’s social presence through each month of 2013. Read More