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Pay per click (or PPC) advertising is one of the most effective weapons in your marketing arsenal. It’s a form of digital advertising that works for small businesses and small budgets. It’s very different to traditional advertising for one simple reason:

You only pay when someone actively clicks Read More

It feels as if 2017 is getting off to a roaring start for domain names and the domain name industry. There are many trends to start and follow this year. In addition, you must learn to debunk the domain name myths that are still out there for some reason. Read More

Comedy and music are not the only things selling out there – it’s business in general that has profited enormously over the years thanks to the use of video marketing. So, what sets video marketing apart from the other channels of marketing? What are the reasons customers look at video as being the Read More

Writing captivating copy can go a long way towards winning custom, and if you do a good job with each of the above you might find you’re soon inundated with website traffic. However, for my money, the most effective way of encouraging potential clients to move from browsing your site to picking up Read More

If you’re an entrepreneur or head of an advocacy group aiming to reach your target audience, here are four things you should know about digital marketing trends and their correlation to behavioral economics. Read More

The most effective marketing campaigns and most beautifully designed websites can be instantly undone by one thing: Cart abandonment. Simply put, if your customers aren’t making it through the checkout, they might as well not be there. Cart abandonment has a myriad of causes but there’s one that’s Read More

To help you make the most of social media channels to humanize your brand and connect with your fans, we’ve summarized all these helpful points in this handy infographic, created entirely with Visme. Read More

For most people, managing all their social media profiles at the same time ends up being a logistic nightmare. They have to log in and log out of every single social network, remember what to post, where and how often and set reminders to create posts, approve and share messages and interact with n Read More

The funny thing about books in the digital marketing space is that they become outdated nearly as soon as they’re published. It’s hard to write a current book, not knowing what technologies and tools are coming down the pipeline. But some books — for example, The Ultimate Guide to Content Marketin Read More

Promoting your blog has never been easy, and right now in 2017, there are more blogs than ever before. The success of a few has prompted many to dream of seeing their blog blow up, but the reality is that a lot of hard work is needed to get there. Here are 5 key tips that you will need to promote y Read More