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When every aspect of your brand is considered as one small part of a much larger whole, you’re trying to offer your customers the type of experience they’re not going to get anywhere else.

This is a delicate balancing and, try as hard as you’d like to prevent it, it will lead to marketing mistak Read More

If you’ve spent any time reading about digital marketing for your small business, then you’ll probably already understand the benefits of content marketing. However, as the online sphere becomes increasingly competitive, content marketing is no longer a ‘nice to have’ – it’s a necessity if you want Read More

Do you have a passion to see the world? Do you want to go to India, see the royal palace of Spain, swim in the clear blue waters of the Bahamas, or snap lots of photos of giraffes on your next safari in Africa? How about the Eiffel Tower of France, the gondolas in Italy, or the market streets of Me Read More

Internet marketing is the use of the internet to advertise goods and services. Businesses can employ various tools to market their products or services. These are social media marketing, pay per click, blogging, direct marketing, content marketing and much more. Successful online advertising transl Read More

Content marketing is a proven marketing strategy where people who are selling products or services use website articles or blog posts to attract the attention of readers.

The process starts by determining what people are finding interesting on any given day. You then write and post content to yo Read More

Home Branding How Brand Strategy Can Influence Out-and-Out Creativity
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How Brand Strategy Can Influence Out-and-Out Creativity

The key aspect of an effective brand strategy is its ability to successfully communicate the message and value to the audience. This communication has to be Read More

While active marketing is going to promote client growth at a steadier rate than passive attempts, it is also more time-consuming. Therefore, it is important to implement passive techniques to help gain clients without devoting too much time to marketing efforts. If you are looking for ways to pass Read More

Used by nearly 2bn people around the world, Facebook is checked daily by real people who are busy cultivating a feed of their interests and passions. By slipping your product into this feed – at a cost of as little as a dollar a day – you are able to reach out to that enormous audience. And if you Read More

Digital marketing is like a plot diagram with an inciting incident, rising action, climax, falling action and resolution; missing any part of the story creates a disjointed tale. Lifecycle Marketing Optimization takes this same concept and applies it to the journey that a customer takes from being Read More

Cold calling or just blasting messages to a purchase list are inefficient methods of generating leads. If you want to increase the list of your potential clients, you need to think of lead generation as a funnel. You need to meet or visit potential clients to be able to gauge their lead worthiness. Read More