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Several people complain that ecommerce stores do not have the kind of charm that brick and mortar stores do. But you might not know that the advanced technology of today has the potential to offer a personalized experience that the consumers always ask for. All you need for this is the right custom Read More

Prospecting, which is the process of qualifying the leads who has demonstrated the desire to make a purchase decision, is one of the most important and initial steps. This step is pivotal in closing deals. As such, it must be executed on time and properly to ensure its success. According to statist Read More

Quite honestly, I don’t read and review a lot of marketing books these days. They tend to say the same thing over and over. But when Jon Wuebben, author of not one but two books on content marketing, asked me to review his new book Future Marketing: Winning in the Prosumer Age, something told me to Read More

Consumers are far more advertising savvy than they once were. They know that companies are more than willing to promise everything under the sun. They are also conscious of the fact that actions speak far more effectively to the true motivations and values of a company that platitudes. Read More

The top management, and even SEO managers, tend to get extremely panicky when the site, or some pages with key content, drop in the search engine rankings. To prevent unnecessary wastage of time, it is best to conduct an investigation into the probable reasons in a logical manner. Here are three us Read More

Conversion rates are always a hot topic in the world of marketing. One of the most widely asked questions is ‘what’s a good conversion rate?’ Well, let’s try and answer that question right now. Read More

Video, in this fast-paced digital age, is gaining a newfound sense of popularity. So, what makes it the numero uno platform out there where it comes to your social media strategy? Read More

The following infographic was developed by the content marketing experts at CopyPress. It spells out the reasons to consider behavioral analysis in your marketing and lays out a system for using customer data to improve your marketing campaigns.

The graphic begins with using data analysis to de Read More

The customer satisfaction is one of the important parts in developing the brand loyalty. The impact of the brand reputation lies on the responses that the customers make. Each potential customer has the power to be company’s best advertiser or the customer’s who went with frustrations. Make your u Read More

During the journey of your blogging, have you ever noticed a gradual change in the way you write your articles? Have you become more comfortable with expressing your ideas the way you want to? If not, then maybe you haven’t begun to find your blogging voice yet. Read More