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This time of year, I really put that Audible subscription to work. The Christmas rush is over and everyone is out on holiday. I read a lot, so while I search for my next favorite marketing books, check out my list of six books for marketers to read now. Read More

Blogging is an encompassing arena. There are many opportunities that this world presents to give those with some skills in writing a chance to take a slice off the huge income pie. Then again, it is not as easy as it seems. Read More

For websites, appearance is not everything. It is very crucial for a website to help the business achieve its objectives. If the website is not making any good to the business, then it definitely has already failed. Do you think your web design is already good? Here are eight signs that say it is b Read More

It is important that your business is using professional imagery if you want to increase brand awareness and customer engagement. Not sure where to start? There are a number of ways your business can use visual content and social media, here’s where you can start. Read More

So you want to improve your organic search rankings? There are several factors that influence search rankings, but links are the most important factor of them all. And if you want to build links effectively, competitor backlink analysis is a must. Read More

I’ve been creating New Year’s Resolutions for my marketing company nearly as long as we’ve been in business (which is 10 years). Each year, I’ve lasered in on exactly what I want to focus on in the coming year. The list has gotten shorter as my business has become more established. Read More

Putting your ideas and thoughts into words is easy. Just a little brainstorming, organising, and then typing would do. But, it’s a different story to entice readers into reading your posts. To make people want to read your blog, check these steps so you’ll have a blog that people would want to read Read More

Pinterest is a wonderland app where many people go for inspiration. Many people use Pinterest as a way to create and pin their “happily ever after”. As a business owner, Pinterest is a perfect place to grow a thriving business. While some products will do better than others in the Pinterest marketp Read More

Guest post on Egg Marketing by Lilach Bullock

A good social media management tool should not only help you save time and become more efficient, but also provide you with the tools you need to improve your social media strategy and the results you get. In this blog post, I’m going to share with y Read More

In its simplest form, custom content is a form of marketing in which the publisher creates content specifically geared towards their target audience. This content is then enhanced by adding personal opinions. It’s this curated content that delivers added value to your targeted audience. Read More