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Starting a business is like building a ship and embarking on a voyage, armed with a plan, a map and a team. You have to sail with uncertainty against storms and unpredictable weather. But once you have your ship built and you’ve sailed away, it’s critical that you consistently check the hull for le Read More

There are a lot of techniques and technologies are at the disposal of the marketers today. From native apps to powerful mobile web to mobile-friendly responsive web design to location technologies like Beacons to augmented reality, there has been a plethora of technologies that marketers can put to Read More

As of this post’s writing, we have officially entered the second half of 2016. This means that it is time to start evaluating our current marketing strategies and figuring out what has been working and what hasn’t. It’s also time to start making adjustments and exploring new techniques. Read More

An ancient proverb says “A cat has nine lives. For three he plays, for three he strays and for the last three he stays”. That’s what concerns cats. What about inanimate things, such as social media, for instance?

Did you know that your profile can also live 9 different lives? I bet you did not. Read More

Good blogs on a small business website provide a crucial component that helps soft-sell your business. Today’s customers need to be sold, not only on your products and services but on your business as a whole.

Here are five reasons why every small business website needs a blog if they plan on gr Read More

While there are many critical factors that you need to look at when formulating an effective SEO strategy, let’s agree that finding out the best techniques, that are still relevant to SEO can be a daunting task. From content to meta tags, to keywords and article submission, the number of ranking fa Read More

Chances are you’re familiar with these social networking and sharing sites: Twitter for quick exchanges with real and digital friends; YouTube for watching stand-up comedy and cute cat videos; and Instagram to get your dose of mouthwatering foodie photos and pictures of exotic locations.

However Read More

On a recent trip across the country, I piece-mealed my travel between a few airlines and I was struck by how different brands use tone across their content. Tone gives products or brands a personality that people can relate to while simultaneously communicating the brand itself. Read More

When it comes to brand building or rebranding, customer service is often the last and most ignored piece of the puzzle. Neglecting customer care is a huge mistake and a missed opportunity to attract and retain customers, differentiate the business and strengthen brand loyalty. Read More

Content marketing is one such tool that is applicable in Sales and Marketing departments and is often successful regardless of where it is applied. The Content Marketing Institute defines content marketing as a strategic approach targeted at creating and disseminating valuable, relevant and consist Read More