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There is a vast amount of useful data that is stored in CRM software. Everything from contact information, email interactions, purchase history, demographic information, and customer attributes among other things. Read More

Including Flipboard in their social media marketing mix can be an especially effective way to promote your content. Flipboard is an app for your desktop and phone that curates content from across the web. Read More

When you notice a rise in unsubscribe rates from your email list, as an email marketer you always tend to think that there is zero or no possibility to get them back. But it’s not always the case. If you regularly analyse the customers’ behaviour, content sent and underlying reasons to unsubscribe, Read More

Nowadays, psychology and strategy go hand in hand. It is really not a surprise that understanding human behaviour has become a key element in every field, be it fashion, entertainment, consulting etc.

Consumer psychology is even more important for marketers since their main job is to persuade pe Read More

Mobile has become the preferred means of communicating and connecting for the majority of consumers. In fact, more than 80 percent of Internet users own a mobile device, according to Smart Insights.

Here’s a look at the basics of mobile marketing and why more small business owners have incorpor Read More

Facebook Ads offer an amazing return on investment for your marketing dollars if done effectively. Moreover, it’s particularly well suited to small businesses because of the ability to get significant impact with a relatively small budget due to its hyper-targeting abilities. Read More

The social media world is very dynamic. What is ‘in’ today can get obsolete before you know it. You should look out for different trends and anticipate how they will affect your business. Let us look at 6 social media trends that have the potential to transform your business this year. Read More

Backlinks are a small, but extremely important aspect of any modern SEO business strategy. While buying links worked in the past, today’s rules prohibit such behaviors. Instead, we have to build our backlinks through a number of different strategies. Read More

Managing your remote customer service team can certainly be hard, but it can be done. The following four tips will help you make it happen. Read More

Views, likes, votes, pins, shares on Twitter, Facebook, Pinterest and other social media sites are termed as Social Signals. These signals reflect how much is your brand being talked about by consumers and how much your SERP (Search Engine Results Page) ranking is improving. Read More