BizSugar.com › User › smpayton › Published

Over the course of time, marketing automation platforms gained lot of momentum for their proven benefits that increase the impact of email marketing. This also raised the ROI for all the marketing efforts. Read on to discover more about marketing automation vis-a-vis traditional email marketing and Read More

Using services that connect business owners with freelancers online is a cost-efficient and time-saving option – but it can have it’s pitfalls. When trusting your tasks with someone you barely know, there are a multitude of things that can go wrong. Read More

The sheer volume of content required in today’s digital landscape makes it difficult to keep a consistent message to your key audiences. That’s why key messages are more important today than ever before. But rather than an exhaustive exercise, let’s look at a quick way to create key messaging that Read More

Planning an event is never easy. There is so much to think about and very often it can seem a bit overwhelming. If you’re a business and you’re not using social media to promote events you could be missing out on a huge opportunity. Read More

I manage guest blogging opportunities for several clients, and it can be a challenge to keep up with which topic I’ve pitched for them, and where. Read More

With content marketing on the rise, it’s only natural that you re-examine your digital marketing strategy and search for brand new kinds of content to spice up your messaging. It’s clear that whatever you come up with, you’ll be dealing with lots of competition. That’s why you need to focus on cont Read More

Direct marketing and social media are often seen as two separate and very distinct promotional options. In spite of crystal-clear differences used to grab customer attention, it’s possible for them to be combined into a killer marketing strategy too. Read More

Creating content for your blog post can be successful with your writing skill. For keeping your readers glued to your post, you must create an appealing blog. If people like your style, they will start sharing the blog in social media and this will help in improving the search engine ranking. Read More

Staying competitive in today’s world often depends on your ability to use digital media to reach potential customers and clients. Developing a strong digital marketing strategy and then following through on it can be the difference between turning a profit, or turning in your keys. Consider the fo Read More

As with all businesses, many marketing departments suffer from lack of efficiency and overspending. Thankfully there is a great way to remedy the situation by saving money, time, and stress while at the same time expanding your reach and increasing efficiency. Welcome to the world of recycling old Read More