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One misguided tweet can ruin the reputation of even the strongest brand, so if you’re running social media accounts it’s in your best interest to protect yourself against such risk by developing an efficient social media policy at your workplace. Read More

When you're less than thrilled to run your business, use these measures to reignite the passion for your small biz. Read More

A happy customer is one that will bring you business again and again, and cut down on your own efforts to attract new business, since they’re usually willing to refer their friends to you. Read More

Negative SEO is the stuff of nightmares. Its effects have the potential to be fatal to your business, and there’s nothing you can do to prevent it. Read More

Focus on What’s In It For Me (WIIFM), thinking from the journalists’ perspective as to why they care, to help your press releases and bylines rise above the noise and start getting the coverage you want. Read More

Content includes audio, video, writing and everything in between. Anytime you put out some type of informative media, you’re using content to market your business. Read More

When you have employees that live in different parts of the country — or even world — it can be a challenge to manage them the same way you would a team working in the same office. Read More

In this #TYBCommunity round-up we include posts about getting starting with guest posting, attract customers through social media, Pinterest users hit 100Million, short email subject lines, Richard Branson, morning rituals, start-up employees, using public wifi and lots more. Read More

Direct marketing is not glamorous marketing. But it is disciplined and can teach small business marketing a lot about driving business results from marketing activities. Why? Because direct marketing costs money. Read More

Using visuals to keep your readers and target market engaged is a wildly effective tactic with benefits you can’t afford to toss aside. Read More