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Choosing the right name for your business is critical. Here's how to secure the name you want and protect it for years to come. Read More

How do you make your about page excite your reader and get her invested in your business? By incorporating these five elements: Read More

Offering more than just a perfect melody and killer performance, the stars of Pitch Perfect 2 have also provided email marketers with valuable lessons to turn their classic strategy into a modern marketing success. Read More

Recently I wrote a roundup that provided you with all the information you need to write a press release. I want to write another one for when you’re ready to distribute your press release online. Read More

Becoming an entrepreneur is no easy task but with today’s technology, starting a business is a very real option for anyone, at any stage of their career. Read More

Starting one business is one thing. Starting multiples is another. Here's what I've learned in starting 2 business filing companies. Read More

Sometimes I’m so busy focused on what I’m doing with my own business—both the wins and the challenges—that I don’t know what’s going on in the world around me. I find that there’s comfort in knowing that others share the same frustrations (and successes) as I do as a micropreneur. So I asked a few Read More

The growth of digital coupons has revolutionized how people interact with coupons. There is no longer a need to print your coupon and bring it to the store as digital coupons are becoming commonplace. Read More

E-mail marketing will always be important and vital to an organisation’s marketing strategy, inspite of the onslaught made by social media marketing and despite some of the challenges offered by the preponderance of e-mail scams. Read More

Gving out gifts to clients makes them think more about us as a company, and it humanizes us.

This year, a client we aren’t currently working with reached out to thank me for the gift. He also brought up a potential project. Coincidence? Read More