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This “Freelancer’s Guide to the Galaxy” by FreshBooks covers a lot of up’s and down’s of the freelancing journey. Throughout the course of your freelancing career, you’ll come to many forks in the road. Use this guide to help shed some light on some tough decisions along the way. Read More

If you are considering starting a consulting business, in this blog post here's everything you need to know to get started. Read More

Email marketing is the cornerstone of many small business marketing campaigns. But its popularity has meant that the inboxes your emails end up in are full of a lot of other marketing messaging. So how can you make sure that the emails you’ve spent time and money creating and distributing are deliv Read More

If you know what to do with it, retargeting can become a very powerful tool in the hands of a marketer. It’s the perfect way to get your past visitors back to your website and determine them to complete an action: register for special offers and newsletters or make a purchase. Read More

Trademarking your company name is a long process, but it can save you a lot of headaches down the road. Here's how to do it. Read More

If you take lessons from your mistakes, you'll grow faster as an entrepreneur and small business owner. Read More

The power of video marketing, with images and sound coming together on screens, can not be denied. It was incredibly successful on TV (oh, really? Tell me more, wise writer), and now you can expand to YouTube. Read More

Customer voices are amplified more than ever due to the rise of social. Here are six things your team should think about when creating your social customer service strategy. Read More

The fact is, most people are not keen on change. They just don’t like it. It ruffles their feathers. But we change for a reason. Maybe we need to integrate software that will make our companies run better or try new marketing strategies to close more sales. Whatever the cause for you considering ch Read More

Video marketing has snowballed to avalanche proportions since being introduced onto the scene. The great thing about video is its ability to capture the attention of viewers long enough to stop them scrolling past it or clicking off to a page filled with wall-to-wall text. Read More