BizSugar.com › User › suzyQ › Published

Advocates for small businesses are fighting changes in tax laws that the Bush administration says are aimed at cracking down on tax cheating, particularly by the self-employed. These changes will create a mountain of new paperwork that will be cumbersome and costly. One proposal, part of President Bush's budget, would require detailed reporting Read More

AOL's Advertising.com division is launching a tool for publishers to help them monetize their sites, according to a company release. PubAccess works by allowing publishers to connect with advertisers on Advertising.com. As is the case on AdSense, they can also block certain advertisers from appearing on their sites. PubAccess is intended to Read More

Some even have called the use of service-based, transactional e-mail the "new wave in e-mail marketing." If you have yet to add transactional e-mail to your marketing mix, you're missing a huge opportunity. With the right strategy and infrastructure, you easily and inexpensively can transform your service-based messages into revenue-making oppo Read More

Startups have a hard time staying focused. It's the nature of the beast. The enthusiasm founders have for their startups can very quickly lead to chasing too many opportunities. The big risk? Running in every direction, chasing every lead, idea and opportunity only to realize at the end that you've made very little progress. And this might not Read More

There appears to be a marked difference on how small and large companies deal with the aging U.S. workforce. And according to one survey, small businesses appear to be ahead of the curve when planning for this major demographic shift. In a survey of 404 small business owners, 28% percent of the respondents reported that they had developed plans Read More

Sites that are designed to sell products and/or services must go the extra mile to enhance the visitor's engagement with the website. Shopping cart abandonment (shoppers abandoning their carts before deciding to pay for the "items" they've added to their cart) can result in a significant loss in potential sales. But much of that can be reduced Read More

Coming from an agency, there are often times when there is need to perform a competitive analysis for a client in order to better understand the client's position in the competitive landscape. The main purpose of a competitive analysis should be to gain awareness of the competitive factors analyzed and to leverage the client's strengths, weaknes Read More

Interested in creating more powerful headlines? You'll be amazed, how by simply adding a target + a specific, you'll make your headline far more attractive in a matter of seconds. Read More

While most everyone who has been involved in online marketing for any length of time knows that Alexa rankings are pretty much meaningless, a recent article by Matt McGee serves as a great little reality check to those who are a little newer to the game. Read More

Did you know you can strategically use the "nofollow" attribute on your own pages to improve your search engine rankings on Google? Read More