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Today, we are really lucky to have Tania Chew and Patricia Law, digital strategists on the 360 Digital Influence team at Ogilvy Public Relations Singapore to share with us their experience in the scene. Read More

According to Ad-ology’s “Small Business Marketing Forecast 2010”, it is reflected that Facebook is the most useful social media tool for businesses in the U.S. Read More

Well, as much as I would like to say that success is all about knowing the best practices, it is not the case. No doubt steps are important, but steps are just part of a larger picture. Read More

Creating a blog or a social media account might only take you a maximum of 10 minutes, but once that’s done, you are in for some high commitment. When you start a web 2.0 initiative, you should think about what and who are required over its lifespan, not just the pre-release. Read More

Sparking off a conversation with @WholeFoods or @Starbucks isn’t uncommon. The brand is brought to life by employees handling the profiles. Such connection was hardly possible before the social media era. Read More

recent study has found that Facebook might not be the right approach for most businesses after all. Read More

grab attention, demand response and be memorable. Read More

To honor brands that took the lead in creating presence on Facebook, The Big Money (TBM) came up with its list of the top 50 best Facebook pages. Read More

It might not be surprising for some that Twitter has made it into the list but to top it? Read More

First thing we have to understand in marketing is that attitude does not always lead to behavior. Read More