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This is my piece on tapping your "rock star customers" that The New York Times just featured in its You're the Boss blog under "This Week's Bests." Read More

What you think you know about customer service might be wrong. Here are six essentials for collecting, analyzing and using customer feedback in a way that both engages customers and benefits your business Read More

I just met Twitter CEO Dick Costolo, a former small biz owner himself and truly passionate leader who's taking Twitter to new heights. Here's his take on what makes a great tweet. Read More

Local businesses are now embracing mobile marketing at a remarkable rate and the mobile movement creates yet another challenge for business owners: How to grow sales with social media and mobile marketing -- at the same time. Here are some benefits, tips and advice on doing both together:
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Tech devices and some common business practices can actually be big time wasters for a small business owner. Here are the five time-wasting practices that are most dangerous to your productivity today: Read More

When it comes to promoting a local business, professional office or other small firm, Facebook is looming larger than ever. The latest salvo was the test launch of Facebook Deals in five cities. If your business doesn’t have a Facebook page yet, here are 10 reasons to get off your fanny and fix tha Read More

While Facebook is king, Twitter has seen tremendous growth from local business owners and professionals who aim to build awareness for their products and services – as well as themselves. If you’re giving tweets a try, here are some vital tips and strategies to keep you from stubbing your Twitter t Read More

In years past, millions of smart, skilled immigrant entrepreneurs – including many from the world’s two most populous countries, China and India – came to the U.S. to get educated and start their own businesses. Now the turnstiles are rotating the other way. Here's why: Read More

Okay, I know what you’re thinking. The last thing you need is another new high-tech doodad to figure out. Fortunately, quick response (QR) codes aren’t all that complicated, and the payoff for putting these handy (and free!) devices to work for your business could be powerful indeed. Here's the ins Read More

Having a Facebook page for your small business is one thing. But knowing how to really use it is quite another. These six tips, based on new research, offer insights on when to post, what to say and how (or how not) to say it to generate maximum engagement. Read More