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According to Innovators Forum guest blogger Leila Narvid:

 

Advertising is a powerful means to influence the purchasing decisions of consumers.  Such influence, however, carries with it the potential for misuse and exposure to liability.  While the Internet and other electronic media have opened up innovative ways of doing business, they have also created areas of risk that didn’t exist yea Read More

According to Innovators Forum guest blogger Bob Goedjen

When we refer to barriers to entry for a business we are not talking about such issues as normally required start-up costs of business but rather about those things that are inherent in the industry or selected market place that impede a small business or any business from entry.  Significantly these often become an asset once you have en Read More

According to Innovators Forum guest blogger Susan Fantle Along with today's many discussions about social media, there is a lot of talk about “content”and the critical role it plays in B2B marketing.
 
Content is FREE information that business marketers offer to prospective customers to generate qualified leads that can,
hopefully, be turned into future sales.
 
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During a recent radio show interview, the host made a passing comment that struck a chord for me. She said something like this: Sometimes the biggest asset you bring to your company can become your most limiting factor. Since I do a great deal of work helping people discover and release limitations, her comment rang true.


Is it possible that the very thing that makes you an asset to your com Read More

Since the start of mankind, self-help gurus have sought to define what makes human beings tick. I’m particularly struck with the list of “Six Human Needs” that Anthony Robbins discusses. Since customers are human beings too, I rewrote the six human needs specifically geared to customers. As you read each customer need, ask yourself - “Do I offer this to my customers?”
 
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