BizSugar.com › Sales › Meeting the Six Human Needs of Customers - StartUp

Since the start of mankind, self-help gurus have sought to define what makes human beings tick. I’m particularly struck with the list of “Six Human Needs” that Anthony Robbins discusses. Since customers are human beings too, I rewrote the six human needs specifically geared to customers. As you read each customer need, ask yourself - “Do I offer this to my customers?”