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Twitter's new dashboard can seem a bit confusing, but there are a few reasons why should spend time checking it out. My two favorite features within the Twitter Dashboard are featured tweets and gallery functions - which can bring much more visibility to specific tweets.

I'll walk you through th Read More

It's all about Snapchat right now! With the social network surpassing Twitter in active users last month (Snapchat reported over 150 million daily active users) its no wonder brands and anyone trying to build a following are getting more active on the network. If you have no idea where to start bui Read More

Engagement is one of the most sought after metrics in social media marketing. There is no point to putting so much time and effort into creating content and publishing it online if no one is going to see it. Without engagement, your social media is useless. So what do you do when you need to increa Read More

Influencer marketing is a great way to build your brand using social media. Along my social media career, and more recently working with food influencers for my agency clients, I've noticed a few recurring issues when influencers and brands come together to work on a campaign. Here are 3 common inf Read More

Twitter is one of my favorite social media networks. Besides getting breaking news faster than any network, Twitter is a really great brand builder. Unfortunately many people and brands miss out on the benefits of of the network because it does have a bit of a learning curve and many factors play i Read More

Instagram is an excellent network for branding and visibility. You can share and curate images and videos to visually create an experience for anyone visiting your account. As with all social media marketing, creating an authentic feed that continuously grows organically comes with its own set of r Read More

Sometimes after you finally find the perfect image, spend time to edit it just right, then… well nothing, because you’ve drawn a blank about your caption! It can be really easy to get stuck when its time to write your messaging. Stare blankly at your phone no more! In this post I’ll show you 6 idea Read More

Organic reach has definitely declined greatly over the years, but that doesn't mean you can't improve your own organic reach and get the most interaction from your audience. In my newest post I'll show you how to increase your organic reach on Instagram, Facebook, Twitter and more! Read More

Building up your email list is one of the smartest things you can do for your business. In seconds, hundreds, or even thousands of people can receive your messages and news in their inboxes. Social media can be a great tool for this specific task – and there is no reason why you shouldn’t try to co Read More

A big part of gaining a social media following is to post content to your social media channels consistently. This means coming up with new photo or video concepts all the time. Even with careful planning, running out of ideas or coming up with new ones is a daily challenge. Feeling a little stuck Read More