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The update Twitter users have longed for is finally here! Images and links at the end of tweets will no longer take up any of your precious 140 characters. YAY! This opens doors for much more in depth communication on the social media network. The 140 character update did not come alone, and in th Read More

Building up a strong, engaged social media following can be difficult. You only have mere moments - a scroll - to attract someone to a post, have them hang out on your profile and convince them to hit the follow or like button! There are so many factors that can contribute to wether or not someone Read More

Twitter is an excellent network for building brands and getting quick wins in your social media efforts. You can share and curate content to add value to your followers - establishing credibility within your industry and become a go to resource for your followers. As with all social media marketing Read More

Don't get sued for something you posted on social media! In this post I'll detail some really basic social media legal issues that can be easily avoided. Read More

One tactic to building a strong visual presence on social media (without spending a fortune on production) is to curate your feed by reposting content created by other users - but this is where it can get tricky. In this post I'll review repost etiquette and teach you the basics on properly sharing Read More

Twitter can be a very useful tool when it comes to building a foundation for your business' online presence. The network is focused on real time engagement and conversations - which are priceless when it comes to targeting the right people.We've already discussed how to improve the performance of y Read More

Live videos are taking over social media! The need to connect more quickly has given way to real - time live video streaming and sharing on many social media networks. Some networks and apps like Snapchat and Periscope were built on the idea of sharing videos live. But what can you do with videos a Read More

One of my favorite aspects of working with influencers is that they can leave you with a set of great content. But what can you do with this all this content after the campaign is over and it's been on your social media channels? Repurposing influencer marketing content can be a great way to drive Read More

I'm sure you've seen a ton about Instagram Stories in the past few days. In an effort to get users to share more content, and to compete with Snapchat's ever growing popularity Instagram has launched Instagram Stories. The feature lets you create a string of images and videos that disappear after 2 Read More

Getting people to share things online can be like pulling teeth sometimes! Wether you own a brick and mortar business, have a product/service or are running an event, increasing user generated social media content is a must nowadays. There are a gazillion factors into what can make people want to s Read More