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The term “call to action” means, well, just what it sounds like – it’s instructing someone to do what you want them to do, or calling them to action.

For example, a successful call to action can motivate a customer to click on a link at the end of a blog post, reply to an e-mail, or “like” your Read More

Okay, you’ve all been to lunch ‘n learns before, I take it…but if you’ve never been to one sponsored by our Hamilton Innovation Factory, then you’re needing an update on this successful totally free learing series!

Just yesterday, I had the pleasure of attending their September event based on Read More

When you sell services or Web apps online, you should do exactly the same thing that a store does: show the product.

It’s surprising how many websites that sell software for example, don’t actually show screenshots of their applications.

Sure, these are intangible goods, digital goods that Read More

Yup, our first annual Lion’s Lair event is now over and I watched as did hundreds and hundreds of other Hamiltonians, as $100,000 was handed out to three lucky winners this past Wednesday evening at a huge gala at Carmen’s! And what a wonderful event it was! But who won, you ask? Read More

Not all images are created equal.

The right image on a web page can capture attention, inform, and even persuade your site visitors to convert to become more than a lead….to become a client or customer.

The right image can communicate who you and your company are more quickly and powerfully Read More

Okay, so you’re thinking that if reviews are truly the “power” behind the successful Local Search rankings, then you need reviews and we’re talking quality and quantity, right? Right!

And looks like Google itself agrees with you, cause as of this morning, they just bought Zagat the well known, Read More

Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations. In Information Architecture for the World Wide Web, Lou Rosenfeld and Peter Morville write, “We define Read More

Continuing our new Online Marketing Strategy Program…so welcome and today we look at navigation — what is undoubtedly one of the most critical aspects of Web site design – and in my book, arguably the most important.

No matter how good a site looks, and no matter how much useful information i Read More

Okay, I will admit this right up front…with alligators all around us here in the SEO swamp, we’re trying to finish off some great online marketing tactics for various clients by month’s end…and we’re behind – just a bit, mind you…but our time to broach content on all things SEO wise today is limite Read More

Okay, you’re working on your site design, and the navigation and how the user is expected to use the site looks pretty easy to use, right? Well, have you tested that user interaction?

Thought not….I’m always surprised at how many clients coming to us have not tested their own site at all. You o Read More