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You will need to use the original re-phrased keyword set as the base set for use in each website page’s “on-page” SEO. By this term you will need to understand all of the variables that exist on each of your pages that will need to be modified – your tags area, the tag, the contents text blocks Read More

Time to turn to SEO and what it can do for your online marketing program – and for those of you who know this topic somewhat, I’m sure you’d agree, that SEO can do wonders..so let’s begin with Keyword Research!

First, you will need to attempt to define your Keyword phrases for your products or Read More

Yup, the best weekend I’ve ever spent in #HamOnt is over and I can tell you that it was “best” not only for me, for the 100+ attendants and participants but for the city of Hamilton itself!

Everyone won and the big news is that everyone will continue to win!

First, the sponsors deserve cred Read More

I couldn’t have stated this any better than the folks over at our Innovation Factory – so thanks Stephanie and Tammy and Keanin and Mike and Ron!!!!

And here’s the skinny on what I and hundreds of others are going to be doing this whole weekend at the McMaster Innovation Park headquarters –
Read More

Okay, it’s time to move “up” our Online Marketing Success Pyramid, to the next level where weekly tasks abound – the SEO Campaign!

But, what is an SEO Campaign you ask….

Search engine optimization (SEO) is the research-based approach of improving the volume and quality of traffic to a web s Read More

Once again, it was my pleasure to be asked by the Innovation Factory folks, to help coach and mentor the next batch of our Hamilton startups for their presentations to Innovation Night:3 held just last Wednesday nite at the MIPs Centre here in Hamilton! And what a batch it was!

We had founders Read More

A/B and/or Multivariate Testing…

The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game.

Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention has decreased significantly (in 2002, Read More

While a Computer Science graduate student and lecturer at McMaster University I’ve often had graduating students ask me if I know if any “good jobs” are available. Students are having difficulty finding jobs that they find fulfilling intellectually, that offer opportunities for advancement, and th Read More

Okay, by now, you’ll know that I love start-ups, I love my community and yes I have a soft spot for my alma mater McMaster and it’s generation of brand new brains that enter our community with a penchant for both business and hi-tech….so it should be no surprise that our latest DemoCampHamilton3 wa Read More

Yup, time to move along to Part 2 of our Call to Action area in our Online Marketing Program, and we begin with a look at color – and how it can influence and often determine the difference between an effective call to action and one that languishes in last place!

Here’s what we’ve found, color Read More