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In this post, you will learn how to measure the success of your Facebook content strategy. This is more than just likes, comments, and shares. It is an actionable metric, not a vanity metric, and it will guide you to content success. Read More

Missed the F8 conference? No worries, here's a short roundup of the updates that matter.

Share it! Thank you. Read More

The message from Facebook is clear: Pay to Play.
However, some businesses have not taken this message very well. Some have left while others have thought of creative methods to work around the lower organic reach. Yes, average organic reach of a post has fallen. But the keyword here is average, w Read More

Here's the post I talked about 2 days ago. I didn't expect selfies to become a global phenomena this year - but you can take advantage of this and break out of contest monotony!  Read More

I finally found the article: A reader was kind enough to remind me about this experiment with Website Custom Audiences: is there a difference between using "domain" and "url" in your setup? Read More

Most Facebook marketers do these, until they realise that it ruins their Facebook Page.

Do you agree that these are the 3 top ways marketers are screwing up? Read More

Jonah Berger summarised the reasons why stories go viral as STEPS. In short, they are

Social Currency
Trigger
Emotional Appeals
Practical Value
Story

But how do you apply these to creating Facebook content? Read More

Last week, I shared how I did social media monitoring for my clients. Nearly half of the people who liked it also shared it! Clearly, the online web lacks enough guides on social media monitoring, although most social media gurus always say to do it. This week, I’m going to follow-up by helping you Read More

Finally, a guide to social media (Facebook) monitoring!
Every social media blog out there tells you to monitor your brand online. But nobody quite goes in-depth to tell you how. I faced the same issue when I first started putting together a social media strategy for my clients. Since then, I've be Read More

FB started 2014 the same way it ended 2013 - with lots of new updates!

If you didn't have the time to catch up, read this to see the 7 key updates which are important to your business. Let me know if I missed out any! Read More