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Many think “Big Data” is useful or accessible only to large businesses and multinational conglomerates. In reality, it is a relative term and can be valuable to small businesses ranging from mom-and-pop shops to start-ups to local entrepreneurs. We share examples of how small businesses can use big Read More

As 2013 comes to an end, marketers are thinking about trends and strategies that have made an impact and show potential for the coming year. We followed some global marketing gurus online to get insights on the approaches that are going to be important in 2014. Read More

It takes time and effort to come up with ideas for business blog posts and it is even more difficult when you have so many other marketing tasks to tackle. But if you use those daily activities as inspiration for blog posts, you can have a steady stream of new topics every week. Read More

As people prepare to celebrate Halloween, businesses brace for one of the biggest retail events of the year that generates nearly $7 billion in revenue, according to the National Retail Federation (NRF). Here are 6 tips on how you can inspire people to shop during Halloween. Read More

In this connected world, you need to create profiles on popular that attract your target audiences, engage them, track their activities and entice them to come back to your brand frequently. Apps help you create the perfect brand pull and help you engage with your prospects better. Read More

Events are a great vehicle to drive leads, build brand awareness and establish thought leadership. Here are some smart and inexpensive ways to use various media channels to market your events. Read More

Agility is the ability to be responsive and adaptive. Agile marketing consists of strategic steps that improve the speed, predictability, transparency and adaptability of external and internal changes which affect the marketing function. Read More

For many small businesses, the fall season is critical for driving demand among customers for the holiday season. This means special attention to the marketing strategy is needed to ensure minimal stress and maximum visibility and sales. Read More

The longer people have been on e-mail lists, the less likely they are to open the e-mails they receive from you, mainly due to boredom. That’s why you need to bring in fresh designs, provoke different thoughts and perspectives, and try new approaches to keep interest levels high. But is that an eas Read More

The goal of business-to-business (B2B) advertisers is to run targeted marketing campaigns that help them reach decision makers at a minimum cost to convert. Programmatic advertising is an automated way of buying and selling digital ads by defining parameters such as price and network reach through Read More