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“In god we trust, all others must bring data.” This quote by W. Edwards Deming sums up the focus information businesses will need in the future. Newspapers collect large volumes of data during long relationships with readers. These relationships are their biggest assets and can become their biggest Read More

Most sales pros know it is easier to sell to customers when they have established a good rapport. And there’s no better way to break the ice than to make people smile or laugh. They let down their guard and become much more open. humor (pic final)This not only works in sales, but in marketing as we Read More

The lines are blurring between virtual stores and brick and mortar ‪retailers‬ as more e-tailers transition to the physical world to give customers the ability to touch, taste and try before actually buying goods. At the same time, many physical stores are expanding their reach and offering another Read More

As numerous studies show that it takes more money to acquire a new customer than it does to retain a current client, customer retention becomes vital for the success and sustenance of any business. Here are seven tips for small businesses to identify, engage and retain valuable customers. Read More

Businesses build and customize their social media profiles to stand out and attract “key decision makers” and “influencers”. Here are some examples how you can keep your social media profile fresh, leverage the latest platform designs and support larger brand objectives. Read More

When July rolls around, advertisers both large and small start preparing for the second biggest shopping period of the year. As parents gather their ever-expanding shopping lists and kids look forward to updating their wardrobes for the approaching session, this is a perfect opportunity for markete Read More

The fact that many small- to medium-sized businesses (SMBs) have yet to take advantage of the mobile commerce trend suggests you should get started to stay ahead of your competition. Here are seven tips that could help you make the leap into the mobile retail. Read More

Many small- to medium-sized businesses use Google Analytics to track how their website performs and understand how visitors interact with various pages of content. Here are the five metrics you need most to understand and improve your website design and content so you get better interaction and hig Read More

What is brand? Why do some brands resonate with us? How do we form perceptions about some brands being better than others without having tried the products or services of either? As marketers, we work to achieve brand images that inspire the thoughts, emotions and actions of our target customers. L Read More

Consumers today use a combination of phones, tablets, computers and TVs to check out deals, compare competing offers and get reviews from family and friends. One of the challenges marketers face is to harness the power of these devices used together—in combination and plan a messaging strategy to Read More