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We all have our eye on the prize: increased sales and revenue. But before we can close deals, we have to acquire leads and follow up with them over time in an appropriate way to ensure that they convert. Lead nurturing is a critical stage in the sales funnel that keeps contacts interested and engag Read More

When designing advertising campaigns, we often look for hooks that will attract our target audiences and drive home our messages. But today, consumers are inundated with the constant noise of commercial messages. As a result, they start filtering information by ignoring anything ordinary or unremar Read More

Events and conferences are one of the best marketing and networking tools for companies operating in the B2B segment because they can help companies find potential new customers and build relationships with existing ones. With online marketing, we can share information more quickly and have deeper Read More

Successful ads for fashion and accessories avoid visual clutter. They convey a strong brand message by using powerful images and minimal but impactful content that work together to grab the attention of the target audience.

Ads targeting women—such as those for garments, accessories or Read More

As the world around us goes mobile, businesses face a new challenge of adopting this channel to reach and interact with their target audience. Many believe this could be a blessing in disguise for small and medium businesses. Read further to know the whys and hows of mobile marketing adoption by SM Read More

How will the new mobile technologies and trends impact the retail scene? Deloitte predicts that within three years “mobile influence” will be directly determining 19%, or $689 billion, of U.S. retail sales. So we decided to take a closer look to see which technologies will prove be game-changers in Read More

Landing pages are made with the purpose of making the page visitors perform a specific action that gets them into the sales funnel. The action can vary from downloading information to completing contact forms to making actual purchases. Regardless of the desired type of engagement, landing pages pl Read More

After a long, drab spell of winter, we welcome spring with excitement and a craving for colors. Rainbows overtake shop windows, grocery stores, boutiques and other retail locations. And it is no surprise that the ads for the season are just as vibrant, with a wide variety of advertisers building on Read More

As the retail industry strives to respond to consumers as they begin to get back their shopping appetite. Marketers look for newer, better ways to grow their brands and take advantage of marketing opportunities to better compete. Here’s a countdown of the top six trends that will drive retail. Read More

The 2013 Local Media Association (LMA) Key Executives Mega Conference, conducted by LMA, Inland Press Association and SNPA, brings together the best thought leaders covering the hottest trends in the industry today for increasing revenue, audience and engagement. Read More