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I’m a sucker for a good sound bite, and I heard plenty of great ones at our company’s *conference in Boston a few weeks ago. However, as a researcher and former journalist, I also like to dig into a sound bite and see what substance there is (if any) behind it. Read More

It is no secret that color theory plays a vital role in user experience. From highlighting CTAs to making sure that your text is readable, both the colors you choose and the context in which you show them are crucial to consider. Used correctly, color can evoke a specific reaction in your users and Read More

Did you know that you can increase your SEO task efficiency by using extensions in Google Chrome? If you perform most of your SEO tasks manually, these extensions can help reduce the headache of repetitive tasks and help you make your work day run more smoothly. Read More

To succeed at content marketing, there is a basic set of skills that you must possess.

This blog is a summary of the four most basic content marketing ideas with new-age hacks to help execute them. Read More

Josh Bernoff, Chief Troublemaker at Without Bullshit, joins the Social Pros Podcast to share his approach to boosting your social marketing by cutting the crap from your writing. Read More

Fans of high culture rejoice. We have finally realized our potential as a species. We have reached the pinnacle of creative expression. Read More

Earlier this year, I wrote an article on Moz that talked about one of the issues big brands run into with SEO. Brands with tons of locations sometimes have a hard time coming up with unique content for each of their locations and often use a template format that gets the majority of them filtered. Read More

Time is money, and when you’re on a limited scale (such as being the owner of an upcoming startup) every saving second and cent helps. As such, it makes sense to look into hiring a remote worker rather than an in-office one; maybe your office is full and you can’t afford to expand the location to m Read More

Have you ever struggled to write compelling headlines for your blog posts or web pages?

I’m guessing, time and time again.

Without an awesome headline, even the most interesting articles can go unnoticed by the masses.

Based on Copyblogger research, 80% of visitors will read headlines on y Read More

Many brands are utilizing responsive design for their email marketing, but the production costs and skills needed to create fully responsive emails can sometimes be prohibitive. In these cases, columnist Chad White recommends responsive-aware design. Read More