An SEO’s role and job duties have changed significantly since I began working in the field 12 years ago — and I think it’s time that we got a new title. In my view, our current job title does not accurately reflect the role that we now play in digital marketing.
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These stories submitted by LashonMcclure will be featured BizSugar's homepage
Is "SEO" the right term anymore?
Posted by LashonMcclure under Social MediaFrom http://marketingland.com 3024 days ago
Holiday Posts: Why They are Essential to Your Social Marketing Plan
Posted by LashonMcclure under MarketingFrom http://maximizesocialbusiness.com 3024 days ago
Many social media marketers see holiday posts as “fluff” – content that doesn’t really mean anything, but is easy to create and post. The truth is, holiday posts and newsbreaks can be some of the most valuable content you produce. And, with the right tools, it could be easy to produce, but it shoul
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10 Smart Reasons Why You Should Update Older Content
Posted by LashonMcclure under StrategyFrom https://www.searchenginejournal.com 3042 days ago
Your content has an expiration date. In general, 95 percent of the content you create will get most of its traffic within the first two to three days of publishing.
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Eight ways Veggie Pret innovated pop-up retail strategy
Posted by LashonMcclure under StrategyFrom https://econsultancy.com 3055 days ago
Though a case study from the food and drink industry, I think it provides the perfect template for a retail pop-up.
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Now feel this: Immersion releases “first haptic design toolkit”
Posted by LashonMcclure under ResourcesFrom http://marketingland.com 3055 days ago
The San Jose, California-based company says its TouchSense Design Cloud — now in beta with a release version expected this fall — is the “first haptic design toolkit” for readily creating your own tactile effects for mobile video ads. Founded in 1993, Immersion has previously offered an API to its
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7 e-commerce SEO trends we’re seeing in 2016
Posted by LashonMcclure under Human ResourcesFrom http://marketingland.com 3071 days ago
Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to your most profitable or popular p
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The Ultimate Guide to Using Google Search Console as a Powerful SEO Tool
Posted by LashonMcclure under ResourcesFrom https://www.quicksprout.com 3072 days ago
Every SEO, webmaster, and digital marketer has a powerful tool at their disposal. I would go so far as to ...
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4 Steps for a More Effective Strategy
Posted by LashonMcclure under StrategyFrom http://www.toprankblog.com 3072 days ago
The healthcare industry is changing and creating new requirements that leave many healthcare marketers searching for a viable solution.
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How Companies Are Falling Short at Social Media [INFOGRAPHIC]
Posted by LashonMcclure under Social MediaFrom http://unbounce.com 3086 days ago
It’s not enough to just jump into social media because everyone else is doing it. Like my mother always said, “If you’re going to do something, you better do it right.”
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55+ Latest Innovative Examples of Single Page Website Design
Posted by LashonMcclure under ResourcesFrom http://www.instantshift.com 3086 days ago
One page design is a hot trend these days. Even though this is not a common trend to follow but still as the new design styles come up, and as more and more designers notice them and make use of them in their work, this kind of trends emerge.
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