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The ability to track digital efforts to in-store visits can be the single most difficult challenge a local business conquers. Read More

The first step in applying the 80/20 principle is to analyse where you are spending your time in relation to blogging activities. There are many tools out there you can use to help you do this but I use Rescue Time. Read More

Traffic to posts does not always equal conversions, or even subscriptions. Sure, high traffic can indicate a large amount of interest in the given area, or that you’ve stumbled upon a winning headline for a high traffic keyword. But traffic means almost nothing if you’re not getting value from it. Read More

Content marketing isn’t easy. It requires time and resources that are often in short supply. Thus, when your brand finds a narrative that resonates with your target audience, it’s vital that you make the most of it. Read More

I was testing a survey software, and I sent the survey to some bloggers that I knew. I asked all of them one simple question

What is the number one tip you would give a new blogger who is just starting out and dreaming of becoming a full-time blogger? Read More

Content is king!

This well-worn marketing adage still reflects this fact about online marketing: content remains important and valuable for brands. Read More

Websites are like cars. Sometimes they may look fast; they may have all the bells and whistles—but they still get left in the dust at the starting line. When it comes to performance, what you have under the hood is as important, if not more important, than the framework surrounding it. Read More

In this post-Content Marketing World (#CMWorld) edition of our show, Robert and I give a play-by-play on this year’s big event. In addition, we discuss whether more or less content will ultimately win the day for brands, and offer our thoughts on why YouTube is changing its advertising model. Our r Read More

In John Maeda’s second annual “Design in Tech” report, he moved from raising awareness about design in tech to focusing on larger, established firms that have either become complacent with their creative efforts or are looking for insights into what disruptors (read: startups) are doing better. He Read More

Remote working to this day is being debated by many people on how effective it is and if it even works. Putting that aside, remote workers are on the rise and companies hiring remote workers are increasing by the year. Although well-established companies do accept remote workers, a large amount of Read More