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When we talk about social media, we talk a lot about people influencing their friends and families to make purchases or explore new brands. But if the results of a new study by Nielsen for Captivate Network are any indication, marketers may be overlooking a key word-of-mouth channel: the office.
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How important is retirement planning to employees today? The majority of employees (82 percent) would give up 5 percent or more of their salary if the tradeoff was having a reliable income during retirement, according to a Bank of America Merrill Lynch survey reported in Employee Benefits News. Nea Read More

In case you haven’t noticed, tablets are taking over. One in every four smartphone owners used a tablet at some point in the quarter ending April 2012, according to a comScore study reported by MediaPost. Overall, tablet use increased by about 12 percent in the past year.
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The Supreme Court’s decision on the Patient Protection and Affordable Care Act will be announced this week. But regardless what the Court decides about health-care reform, it’s unlikely to have a drastic effect on health insurance coverage currently offered by businesses, according to an Internatio Read More

The Supreme Court’s decision on the Patient Protection and Affordable Care Act will be announced this week. But regardless what the Court decides about health-care reform, it’s unlikely to have a drastic effect on health insurance coverage currently offered by businesses, according to an Internatio Read More

Reaching consumers on their mobile phones is about to get a little easier—and more affordable—for small and midsized businesses, thanks to some major changes announced by Google and Facebook.
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What are the top customer service complaints consumers have about retail stores? Overwhelmingly, rudeness was the biggest turn-off for shoppers in a survey of more than 6,000 consumers done for STORES by Prosper Technologies. (In STORES’ last survey on the topic five years ago, understaffed stores Read More

There’s a surprising bright spot in the U.S. small business economy: Small and midsized manufacturers are growing, according to the results of ThomasNet.com’s latest Industry Market Barometer® (IMB) survey. The poll of more than 1,600 U.S. manufacturers assessed the companies’ 2011 performance, gro Read More

Is your small business marketing to black consumers? If so, a new Nielsen study offers some valuable information about how black Americans use the Internet, mobile devices, and video both online and on TV. Here’s some of what they found:
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There isn’t a business in the world that shouldn’t be present in some manner online, therefore, whether you run a gas station, offer doll repair services out of your basement, sell quilts on a site like Etsy and at local craft fairs, or have a restaurant catering to college students with the late-n Read More