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Is your retail store or ecommerce site effectively competing in a multichannel world? A new study by hybris, the Multichannel Shopping Survey, found that the vast majority of consumers (80 percent) are more likely to be loyal to retailers that offer an integrated experience across all sales channel Read More

Small business owners need financing to expand and grow their businesses, but small business loans have never been easy to get—and since the Great Recession struck, funds have gotten even more elusive. The average bank uses just 7.65 percent of its deposits to make small business loans, according t Read More

How much is your small business spending on mobile marketing this year? If you’re like most marketers these days, you’re spending more, but still don’t have the resources to devote as much money and manpower to mobile marketing as you’d like.
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Are you struggling with how to get new customers for your small business? Are you desperately seeking leads or trying new marketing methods to attract new clients? A simpler way to boost sales and profits might be right under your nose: Try upselling or cross-selling existing clients.
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Most everyone, by now, is familiar with the value and prestige of a good .COM domain name. These domain names have been sold for millions of dollars and are considered the most desirable domain extensions in existence. Because of their popularity, however, it can be very difficult to find a .COM do Read More

Do you spend a lot of time thinking about how to keep your best employees happy—and keep them at your business? You’re not alone. According to a new survey that my company conducted using SurveyMonkey Audience, a whopping 82.2 percent of small business owners think employee retention is extremely o Read More

Do you own a travel or tourism-related business? Then I sure hope you’re considering Baby Boomers in your marketing plans. Speaking as a Boomer myself, I know this generation loves to travel. The recession may have caused Boomers to cut back on spending in some ways, but when it comes to travel, it Read More

Small businesses are still struggling to obtain the financing they need, and the challenges of finding capital are restricting their opportunities to grow and to hire new employees, reports a study by Pepperdine University’s Graziadio School of Business and Management together with Dun & Bradstreet Read More

If your small business is trying to market to business decision-makers, especially at the C-level, you need to develop a mobile strategy. A recent survey by Doremus and the Financial Times, reported in MediaPost, found that nearly half of executives surveyed “use many apps” on their smartphones and Read More

Unassigned workspace is a rapidly growing concept in which employees don’t have permanent offices, workstations or even desks, but simply come in to work and sit wherever space is available. Also called hoteling or nonterritorial space, the concept saves you on construction, office furnishings and Read More