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Lead generation has long been an important task in marketing departments, but the strategy for developing qualified leads has changed dramatically in recent years. Consumers are spending more time researching products and services online before they become sales ready, but it’s still up to you to c Read More

The image of mom as an old-fashioned traditionalist needs to fall by the wayside—at least, if you’re hoping to market to her successfully. Today’s moms, especially those with very young children at home, are embracing the digital world and increasingly researching, shopping and sharing product info Read More

Are you having trouble finding employees to run your ecommerce site? You’re not alone. While the nation faces widespread unemployment, qualified ecommerce employees are not among those looking for work, according to Forrester Research data reported by Internet Retailer.
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The fourth quarter 2011 data from the National Venture Capital Association is in and there is good news and bad news about the venture capital industry.
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What consumers want when they engage with your brand on social media is often very different than what you think they want, according to a new study by The CMO Council and Lithium. The study, “Variance in the Social Brand Experience,” polled more than 1,300 consumers and more than 100 marketers and Read More

Since the launch of Google+ last year, Google’s answer to Facebook has gotten its share of buzz. According to Google+ for Dummies author Jesse Stay, Google+ is positioned well to do everything it has promised to do, and more – to become a true social media powerhouse. Check out the reasons why in M Read More

President Obama has requested authority to streamline U.S. executive agencies and announced plans to begin with trade-related agencies including the Small Business Administration, Bloomberg reports. Dubbed the Consolidation Authority Act, the proposed legislation would give the President executive Read More

The 2010 Census data, released in 2011, was a gold mine of information for business owners. But what information will be the most important to your business going forward? The Brookings Institution picked out its top five trends rom the 2010 Census, and I thought I’d share them here.
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In this video interview with Dr. Alan Glazier—owner and founder of the Shady Grove Eye & Vision Care practice in Rockville, Maryland; an entrepreneur; and a Network Solutions customer—Shashi Bellamkonda asks the doctor about the social media marketing efforts that have helped to drive his business Read More

Has your business classified workers as independent contractors who should really be classified as employees? This sensitive issue is a big concern for small business owners. More and more entrepreneurs are relying on independent contractors to handle their workloads, but the definition of “indepen Read More