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Remember that crazy young person you knew as a kid...the one who broke every rule...the one who could not help but do crazy things, always taking the dares...? Well it is quite possible that same person, now an adult, has started a successful private business venture and is doing quite well, thank Read More

Part 2 of a multi-part discussion on the strategic elements that must be addressed in order to improve employee engagement and loyalty. This is a growing concern among companies across North America, particularly as the economy (slowly) begins to turn up. When the hiring engines are restarted, how Read More

Part One of a multi-part discussion around employee engagement and the critical aspects of building employee loyalty.
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Most people have set goals for themselves. Or do they?
This post helps you decide if you have goals or merely dreams... There is a difference. With some help from Chris Brogan, your author, Rick S. Pulito (keeper of the ideationz blog at http:ideationz.wordpress.com) point out the most important Read More

Are you still relying on consumers to search for and find your website? That's a dangerous game, and one you will lose over the long term.

How about your employees. How do you communicate with them? Do you rely on e-mails or an intranet site to get key messages across to them? I hope not.

The world has left the building...Your consumers and your employees are mobile now and they ain't coming back to find out what is happening on your website.

This post is all about getting out from behind your brand and letting it fly, wirelessly, to your customers, to your channels, and to your employees.

It's all about goin' mobile, because, like it or not, your most important constituents already are Read More

If someone had described 2010 to you back in 2000, would you have believed them? Have you thought about your job, your company, your product, your brand looking ahead 10 years? This article does Read More

How do you convert your investment in social media into an economic return for your company? Put differently, now that you have a community of interested parties talking about your brand or product, how do you turn that into new revenue?
Many companies use rewards for customer referrals. Those same companies have often wondered whether these initiatives generate incremental sales, or simply pull ahead business they would have gotten anyway.
A new research study provides several important answers. Come get the top-lines from the abstract and an offer to receive the findings. You will be surprised at what you learn.
Come visit http://ideationz.wordpress.com for the latest in thought leadership. It's all about driving change, and, as always, it is always 100% ad free content.
Thanks a ton,
Rick S. Pulit Read More

Recent posts include:
-- A brief evaluation of the challenges in gaining consumer attention for your product or services against today's backdrop of marketing white-noise.
-- A homage to an iconic brand of the 90's which earned its share of admirers and detractors while defining its own market.
-- A look at the question of why it is that companies which provide great service are the exception to the rule. Doesn't it make more logical sense that the ones who deliver a poor customer experience would be notable? Have our standards really sunk that low?
-- Dozens of articles on the business of change and the change that is undergoing in the world of business, how it can be adapted or adopted, and new ideas to help you build your organization, your distribution channel, your sales force, and your brand.
I hope you will visit soon and leave a comment or two when you come Read More

Everyone it seems is struggling with "Ad AD" - advertising attention deficit... How are you going to get seen against in an environment with so many competing messages? How do you get heard above the white noise? Who really cares about your brand? Are they talking about it? Who is listening?
Three simple words will help to bring clarity. Three. Simple. Words. Click through to see what they are. Leave a comment if you agree. If you don't agree, tell the author that too.
Do it quickly before you forget. You haven't already forgotten have you Read More

We seem to notice companies that provide good service. Often it isn't even "great" service that catches our eye. These days it appears that "good enough" is good enough to surprise us.
Have we become so accustomed to low levels of service that we have cause to celebrate when someone actually does what they say they will?
The disenfranchised, inattentive service rep does not surprise you. It is the one who has social skills, does his/her job and remembers to say "thank you" that you remember.
In an extended period of economic decline, as we rewrite society, effectively eliminating the "affluence" of the middle class, money will chase positive experiences. Why aren't more companies putting more focus on exceptional-ism? Especially as social media (the source of word-of-mouth) pulls ahead of other media in terms of growth?
That is the focus of this post on ideationz. Come visit, and please leave a comment.
Thank you. I mean it. Thank YOU.
Rick Pulit Read More