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Many people have had dreams about starting a business or inventing something new, but too many people don’t take it much further than the idea or the hope. This is probably due to being afraid of rejection or afraid of failure. The following is given to us by the University of Maryland (onlinemba) Read More

Luckily, the Internet has made reaching your target audience, no matter where they may be, much easier and cheaper than before. Instead of spending hundreds or thousands on a TV commercial or an ad in the yellow pages, you can spend just a few bucks advertising on websites and social media. Check o Read More

Whether you are trying to appeal to other businesses or position yourself for finding a high-paying job, LinkedIn is a social network you can’t ignore. Posting on this social network, which has over 250 million active members, is a great way to grow your brand and generate income. If you are still Read More

Old guidance was based on a human being scanning through a pile of resumes, but now robust software performs that task. So rules that were originally designed for human eyes need to be re-thought with technology-based scanning in mind. It’s time for a real paradigm shift in how we tell job-seekers Read More

Social media is one of the most powerful inbound marketing tools being used today, but could cost your business customers as well as its reputation if used unprofessionally or in the wrong manner. Here are some of the most common social media mistakes being made by businesses, as well as tips on ho Read More

2015 will be the biggest year yet for Google Shopping and luckily for online retailers, last year’s switch from Product Listing Ads to Google Shopping campaigns will make it easier than ever to get the most out of the marketplace. For any retailers that aren’t using Google shopping campaigns yet, n Read More

If you're not using strategic testing to optimize your site, you may be pushing potential leads away. Your website could have untapped potential for even more review. Here's what you need to know: Read More

Most marketers have long understood B2B from A to Z, but now digital methods and media have changed the context of the content. This shift can be seen in the research tactics, purchasing habits and preferences of B2B buyers. And it's generating new opportunities to open minds and close deals Read More

The UK’s digital economy is thriving. Venture capital investment in London’s tech companies alone is 20 times what it was five years ago. Cities as diverse as Cardiff and Newcastle now boast growing digital tech economies. Now is the right time to shine the spotlight on this exciting network of dig Read More

To tap into the power of storytelling, you need to know how to construct a story and communicate it to your audience. This infographic walks you through the steps of telling an effective impact story. Read More