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Recently, I was faced with the uphill battle (or so I thought) of having to change my existing permalinks to a shorter URL structure. Read More

Internet marketing is the wave of the future, by all accounts. Over the past half a decade, we have seen newspapers fold left and right because a lack of advertising Read More

Pinterest is the latest social network to escape the noise and really make a name for itself as a standout service. Read More

Maintaining a good reputation is essential for any business. Companies with a positive brand reputation are able to sell more services and products than those who rely on advertising. There is no denying that if your reputation is damaged, the effect will impact your sales. Read More

Cold copy is one of the cardinal sins any copying service can commit – it’s copy that does its job, but only just. Read More

In the world of SEO, we see all sorts of clients, and we try to be prepared for anything. Whether someone's selling baked goods or they're an excavation service, we can't turn clients away because we aren't interested in their product or service, because they deal with difficult subject matter, or Read More

Social networking is a paramount advancement in technology that has completely revolutionized the mode at which different parties relate. Organizations, communities, industries and businesses have greatly progressed socially and economically via the use of social networking. Read More

Social media has been proven time and again as one of the best ways to generate traffic to a website. There are a number of social media strategies that will make a huge impact in the amount of traffic that you could be getting. Read More

No SEO campaign is complete without the creation of quality content and this has become even more important since Google’s latest algorithm update. Whilst most people now recognise the need for strong, informative copy to reach the desired first page of Google’s search rankings, not everyone is cle Read More

Google has named its most recent algorithm change 'Google Penguin' - which begs the question... why? Obvious there is the whole 'P' thing going on what with the last update being called 'Google Panda', but why a Penguin and not a Puma? Or a Puffin? Or a Pig? Read More